Product Authentication & Theft
Monitoring Analytics Platform
A centralized analytics solution that transformed fragmented counterfeit monitoring into an automated intelligence platform delivering real-time threat detection and secure, role-based insights to 50+ stakeholders.
The Challenge
Key operational & analytical gaps
The organization faced several critical challenges that limited their ability to detect, investigate, and respond to counterfeit product activity at scale.
Limited Dashboard Access
Dashboards were accessible only to BI teams, restricting visibility for investigators and managers who needed operational insights.
No Role-Based Access Controls
Sensitive investigation data required strict role-based access controls that didn’t exist, creating compliance and security risks.
Delayed Incident Response
The absence of real-time alerts meant suspicious product activity went undetected for hours or days, widening the window for theft.
Manual Report Distribution
Reports were manually compiled and emailed, slowing communication with internal teams and external stakeholders.
Fragmented Data Sources
Authentication data lived across disconnected systems, making it nearly impossible to identify high-risk products efficiently.
The Solution
Centralized analytics platform
Designed and implemented a unified platform to monitor product authentication and suspicious activity across multiple data sources with automated alerts, secure access, and investigator-grade analysis tools.
Interactive Monitoring Dashboards
Track suspicious product activity and identify high-risk SKUs through intuitive visualizations.
Row-Level Security (PDP)
Ensure each stakeholder can only view authorized data with role-based access controls.
Automated Report Distribution
Generate personalized dashboard reports and distribute them via email automatically.
Unified Data Integration
Consolidate authentication data from multiple systems into a single analytics model.
Automated Alert System
Detect abnormal authentication patterns and trigger faster investigations automatically.
Investigator Drill-Down
Case-level analysis dashboards with deep drill-down capabilities for investigators.
Data Integration Flow
Data Sources
Analytics Engine
Unified
Model
Outputs
Investigation Intelligence
From anomaly to case in seconds
Purpose-built dashboards give investigators drill-down capabilities to move from a system-wide signal to a specific case instantly.
Active Alerts
23
SKUs Monitored
4,218
Scans Today
12,847
Open Cases
7
| SKU | Region | Scans (24h) | Change | Risk |
|---|---|---|---|---|
| FW-7842-BLK | EMEA | 147 | +340% | Critical |
| SS-3291-WHT | APAC | 89 | +185% | High |
| AW-1056-NVY | NAM | 62 | +92% | Medium |
| FW-4418-RED | LATAM | 41 | +210% | High |
Business Impact
Measurable outcomes
The platform delivered transformative results across operational efficiency, security compliance, and investigation speed.
95%
Reduction in manual reporting
Automated theft monitoring reports delivered to 50+ stakeholders.
40%
Faster investigation response
Through automated alerts and scheduled reporting workflows.
100%
Secure access control coverage
Role-based row-level permissions across all dashboards.
75%
Faster high-risk SKU identification
Enabling faster preventative actions against counterfeit products.
Technology Stack
Tools & technologies
Domo
Magic ETL, Reporting, PDP
Python
Data Processing &
Automation
JavaScript
Custom
Visualizations
Oracle ADWC
Data
Warehouse
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