Next-Gen Sales Campaign
Infrastructure on GCP
Building a Scalable Single Source of Truth for Campaign Governance
The challenge
A Fragmented Campaign Ecosystem
The existing infrastructure relied on manual processes and disconnected tools,
creating significant operational risk.
27 Excel Sheets
Campaign data scattered across dozens of manually maintained spreadsheets with no single source of truth.
Manual Data Entry Errors
Human-driven input processes leading to inconsistencies, duplicates, and costly downstream mistakes.
No Centralized Governance
Lack of standardized naming conventions, validation rules, and approval workflows across teams.
Disconnected Systems
DSP platforms, Salesforce, and reporting tools operating in silos without real-time synchronization.
The Solution
End-to-End Campaign Infrastructure
A modern, cloud-native platform designed to replace fragmented workflows with automated, governed processes.
Custom Web Application
Purpose-built React application integrated with BigQuery and Salesforce for unified campaign management.
Automated Data Ingestion
Seamless ingestion pipelines from TTD, Yahoo DSP via Adverity eliminating manual imports entirely.
Validation & Governance
Predefined dropdowns, naming conventions, and validation logic enforced at the point of entry.
Bidirectional Sync
Real-time two-way synchronization between BigQuery and Salesforce ensuring data consistency across platforms.
Business Impact
Measurable Outcomes
The transformation delivered quantifiable improvements across operational efficiency, data quality, and governance.
Replaced 27 Excel sheets with a single, governed source of truth for all campaign data.
Eliminated manual data entry errors through automated validation and predefined rules.
Achieved full campaign governance and naming consistency across all teams and platforms.
Technology Stack
Built on Best-in-Class Tools
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